Privacy policy

PRIVACY POLICY

At RARE SkinFuel, we are committed to acting responsibly and transparently. Protecting your personal data and respecting your privacy are central to how we build trust and long‑term relationships with our customers.

This Privacy Policy explains what personal data we collect, how and why we use it, how we protect it, and your rights.

OUR PRIVACY PROMISE

We commit to the following principles:

We respect your privacy and your choices.
Privacy and security are built into everything we do.
We send marketing communications only when you have opted in, and you may opt out at any time.
We do not sell or trade your personal data.
We take strong measures to keep your data safe and secure.
We are transparent about how your data is used.
We use your data only for purposes we have clearly explained.
We respect your legal rights and aim to accommodate your requests whenever possible.

WHO WE ARE

The Rare Company Limited is responsible for your personal data.

When we refer to “RARE SkinFuel,” “we,” “us,” or “our,” we mean The Rare Company Limited, which acts as the data user under the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong.

WHO THIS POLICY APPLIES TO

You must be at least 13 years old to use our services, or older where required by specific service terms.

WHAT IS PERSONAL DATA?

“Personal data” means any information that can identify you, directly or indirectly. This may include:

Name, email address, phone number, postal address
Account login details
Order and payment information
Preferences and shopping history
Photos or user‑generated content
IP address, device identifiers, and cookies
Skin or hair characteristics where voluntarily provided

HOW WE COLLECT YOUR DATA

We collect personal data when you:

Create an account
Place an order online or in store
Subscribe to marketing communications
Contact customer care
Participate in promotions, surveys, or events
Browse our websites or apps (via cookies)
Use social media logins or interact with our social pages

Some information is mandatory (marked with an asterisk) to allow us to deliver products, services, or comply with legal obligations.

HOW WE USE YOUR DATA

We use your personal data to:

Process and deliver orders
Manage accounts, payments, and customer service
Communicate with you about products or services
Send marketing communications (with your consent)
Improve our products, services, and websites
Provide personalized recommendations
Run promotions, surveys, and loyalty programs
Prevent fraud and secure transactions
Meet legal and regulatory obligations

Payment details are processed securely by third‑party payment providers and are not stored by us.

LEGAL BASIS FOR PROCESSING

We process your data based on:

Performance of a contract (e.g. fulfilling an order)
Your consent (e.g. marketing communications)
Legitimate interests (e.g. improving services, fraud prevention)
Legal obligations (e.g. invoicing, safety monitoring)

COOKIES AND TRACKING TECHNOLOGIES

We use cookies to:

Ensure proper website functionality
Remember your preferences and cart
Improve site performance and user experience
Analyze website usage and campaign effectiveness
Deliver relevant advertising (with consent)

You can manage cookie preferences through your browser settings.

AUTOMATED DECISION‑MAKING & PROFILING

We may use automated tools to detect fraud and personalize content.
These processes may involve:

Transaction security checks
Tailored recommendations and marketing

You have the right to request information about these decisions and to object where legally permitted.

WHO WE SHARE YOUR DATA WITH

We may share your data with:

Trusted service providers (e.g. delivery, IT, payment processing)
Marketing and analytics partners (with consent)
Research and innovation teams (using pseudonymised data)
Legal or regulatory authorities where required

We do not sell your personal data.

All third parties are required to protect your data and use it only for agreed purposes.

INTERNATIONAL DATA TRANSFERS

Your data may be stored or processed outside Hong Kong SAR.
We ensure appropriate safeguards are in place, including contractual protections, to keep your data secure.

HOW LONG WE KEEP YOUR DATA

We retain personal data only as long as necessary:

For active customer relationships
To meet legal and regulatory obligations
Until you request deletion or withdraw consent
For defined periods after inactivity

Data is securely deleted or anonymised when no longer required.

DATA SECURITY

We use technical and organizational safeguards to protect your data.
While no system is completely secure, we take reasonable steps to prevent unauthorized access.

THIRD‑PARTY LINKS & SOCIAL MEDIA

Our websites may link to third‑party sites with their own privacy policies.
We are not responsible for their practices and encourage you to review them carefully.

Content shared on social media may be publicly visible. Please avoid sharing sensitive personal information.

YOUR RIGHTS

You have the right to:

Be informed about how your data is used
Access your personal data
Correct inaccurate or incomplete data
Withdraw consent at any time
Opt out of marketing communications
Object to profiling in certain circumstances

To exercise your rights, we may need to verify your identity.

CONTACT US

If you have questions or wish to exercise your rights, please contact:

The Rare Company Limited
Unit 22005, 22/F,
Yan’s Tower,
25-27 Wong Chuk Hang Road,
Wong Chuk Hang, Hong Kong

Email: catherine@rareskinfuel.com